Immaterial -

Subject to Change by Adaptive Path

A nice book that explains Adaptive Path's approach to Experience Strategy, in a clear an concise manner. A quick read, but full of good stuff. Remember, you're not building "products" or "services". You're building experiences. There's a big difference, and this book does a great job at explaining that difference in very human terms.

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Mr. Wilson's Cabinet of Wonder by Lawrence Weschler

This is the author's expansion of his 1994 Harper's essay about David Hildebrand Wilson and his Museum of Jurassic Technology. Mr. Wilson became a MacArthur Fellow in 2001. I mostly enjoyed the first part of the book, which covers the history of David Wilson and the museum. Irony, performance art, relational aesthetics, amazement and wonder; it's all here in this delightful book.


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The Art and The Ten Faces of Innovation by Tom Kelley

I read The Art of Innovation some time ago. Just finished The Ten Faces of Innovation while on vacation. Nothing super-revolutionary in either book, but I love the stories and quotations that the author includes, to illustrate his ideas. Fun reading for that quick kick of inspiration. I can also imagine occasionally referring back to Ten Faces, to remind myself of the different lenses through which one can interpret experiences.

 
 

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An Intimate History of Humanity by Theodore Zeldin

Another one of my all-time favorite books. Zeldin makes history deeply personal in this eloquent volume. I found many of the stories touching. This is one of those books that transformed my worldview, and changed my outlook on life and people.

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Where Stuff Comes From: How Toasters, Toilets, Cars, Computers and Many Other Things Come to Be As They Are by Harvey Molotch

Loved this thoughtful and well-researched book. A journey through all aspects and relationships involving products; from design to business, to society, family, community, to environment and the future. This book truly gives you the big, big picture.

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Convergence Culture: Where Old and New Media Collide by Henry Jenkins

Henry Jenkins articulately writes about media convergence within a cultural context. Set aside the technological aspects, for a moment (i.e. that sought after silver bullet known as the convergence device). Cultural convergence is much more interesting.

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Wordcraft: The Art of Turning Little Words into Big Business by Alex Frankel

Ever wonder how companies come up with the names for their products? Alex Frankel writes engaging accounts on the art and science behind names like BlackBerry, Accenture, and Viagra. I especially enjoyed reading the author's chapter on Stone Yamashita. I find that firm utterly fascinating.

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Seeking Wisdom by Peter Bevelin

A very appropriate title. I found this book to be full of wisdom, coming from all walks of life. The author frequently quotes Charles Munger and Warren Buffett, founders of Berkshire Hathaway. If you're looking for ways to better thinking, or to check your own psychology of misjudgments, this is a good book to read.

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Advertising is Dead, Long Live Advertising! by Tom Himpe

Himpe writes about the four drivers of alternative advertising: proximity, exclusivity, invisibility, unpredictablity. Lots of  great examples of alternative advertising, in this book, to get your creative juices flowing.

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Open Minded: Working Out the Logic of the Soul by Jonathan Lear

I still refer to this book occasionally. His comments on "professionalization" and "knowingness" resonated with me.

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