This is Himpe's follow-up to his previous book, Advertising is Dead, Long Live Advertising! This latest work includes 150 campaigns for 'The New Communication Age', organized around seventeen mantras; a couple are 'be a storyteller' and 'be experimental'. Himpe believes the digital revolution and its tools have dramatically altered the communication landscape. As a result, small brands can now compete head-to-head with the big brands. So, size or scale is no longer the real discriminator; behavior is. Himpe writes, 'It's not so much about being small or being big; it's about acting small or acting big.' Although I liked his previous book better, Advertising Next is still a great source for creative inspiration.

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