Happy Halloween!

John Hench was (and still is) a legend in the world of Disney Imagineering. He was the Renaissance Imagineer. His book provides deep insights into the world of Disney design. Of all of the Imagineering books that I have, Hench's is the most eloquently written, treating the subject as seriously (and deservedly) as one would discuss modernist architecture. One can draw many lessons from this book and apply them to event design and experience design. Regardless of the current state of the Magic Kingdom, the design principles behind Imagineering are still magical.

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